01
Pick your distractions.
You know the ones. Choose the apps that keep pulling you back in.
A LITTLE FRICTION. A BETTER HABIT.
Your scroll.Your silver
lining.
What if your scrolling habit
became a saving habit?
Your next habit starts here.
+
THE USUAL SUSPECTSImpulse goes in.
+
A LITTLE SOMETHING SAVEDIntention comes out.
TURNING SCROLLS INTO SAVINGS
SCROLL LESS MINDLESSLY. SAVE MORE MINDFULLY.A SMALL CHANGE STARTS HERE
Your attention is valuable.
Act like it.
You open an app without thinking.
Again. And again. TOLL adds one small pause — and gives that habit a better place to go.
02$1.00 / OPEN
Put a toll on autopilot.
Set your own amount. A small deposit to yourself, every time you choose to open.
03
Keep the change.
It goes into your weekly vault. Still your money. Ready for you on Sunday.
A little more present.
A little more put aside.
A better kind of screen time.Same apps. A new intention.
Keep the apps.
Change the reflex.
You don’t have to disappear from the internet. Just put a moment of intention between you and the endless scroll.
YOUR FEED. YOUR CALL.
Enough to make
you think twice.
A quarter? A dollar? Find the little nudge that works for you. Set your toll from $0.25 to $5.00 and make the pause your own.
A LITTLE FRICTION GOES A LONG WAY.
Your scrolling habit.
A silver lining.
Watch those little deposits add up through the week. When Sunday comes, your vault opens. Put it toward something beyond the feed.
STILL YOUR MONEY. ALWAYS.
You pause.
You reconsider.
Or you pay yourself.
Less scrolling or a little more saved.
Either way, you’re back in the driver’s seat.
03 / FROM IMPULSE TO INTENTION
THE TOLL FILMMeet your new habit.
00:56
04 / GOOD QUESTIONS
A little clarity.
Wait. Who gets the money?
You do. The idea is simple: your toll goes into your own weekly vault. It’s money you set aside for yourself each time you choose to open a protected app.
Can I choose my own toll?
Yes. You can choose an amount from $0.25 to $5.00 in quarter-dollar steps. Pick a pause that feels meaningful to you.
What if I decide not to scroll?
Then you keep your attention, and nothing goes into the vault. That’s a win, too. The point is to make the next open a choice.
When does the vault open?
The weekly vault opens on Sunday. You can then withdraw the week’s deposits.
Can I download TOLL yet?
Not yet. Join the waitlist and we’ll let you know when TOLL is ready.
EARLY ACCESS / A BETTER LOOP IS COMING.Make the pause
Make the pause
worth it.
Be first in line for a more intentional scroll.
Leave your email. We’ll let you know when TOLL is ready.
toll. EARLY ACCESS
A little commitment.
A better habit.
You’re on the list. We’ll be in touch when TOLL is ready.